7 UP today announced that it is launching a new radio advertising campaign that features music by Craig David and Willa Ford. “We’re very excited to be working with such top-rated recording artists on the new ‘7 UP Explains the Lyrics’ campaign. The music of Craig David and Willa Ford really resonates with our key 7 UP consumers,” said John Clarke, chief advertising officer for Dr Pepper/Seven Up. The campaign will have well-intentioned, yet clueless, 7 UP marketing executive from the brand’s TV advertising campaign try to interpret, and end up misinterpreting, certain lyrics from Craig’s ‘7 Days’ and Willa Ford’s ‘I Wanna Be Bad’.
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