Ever since Paulina Rubio dethroned Thalia back in 2000 as the Queen of Latin Pop, Thalia has done nothing else but to follow Paulina’s footsteps. They both released an album that year, but Paulina’s over shadowed Thalia everywhere: on the radio, on TV, on awards ceremonies, at clubs, etc… Paulina released her self-titled album “Paulina” and Thalia released “Arrasando.” After Paulina’s first single was released, everyone quickly forgot about Thalia’s album, and “Paulina” became a global hit and was the biggest selling album on Billboard’s Latin chart.
Thalia’s next move was to release a self-titled album like Paulina to make it more personal and help get her back in mainstream. She made sure it had the same producers as Paulina’s hit album. “Thalia” (her second self-titled album) had only mild success. It wasn’t anything out of this world. Next, Emi, Thalia’s company, kept releasing albums after albums every year to remind the public about Thalia’s old hits, but too many greatest hits albums were damaging for the artist. The public got tired and were not responding.
Paulina released an English album in 2002 titled “Border Girl” and it achieved Gold certification in the U.S. and worldwide it had some success. She was in magazine covers all over the world and it made her the second most photographed female in Mexico next to Salma Hayek. It gave her the opportunity to achieve a wider audience and be more international (she was already international with her Spanish album). Then in 2003, Thalia released her English album “Thalia” (third self-titled album) and it tanked. Her website assured a “full impact” but it was nothing more than a dull impact.
The next year in 2004, Thalia had planned to release yet another “Greatest Hits” album in late March, but after Paulina’s album had a release date, Thalia changed hers for the same date as Paulina’s. Big mistake! Not only was Paulina’s album #1 on Billboard’s Top Latin Album chart, her single “Te Quise Tanto” had surpassed Thalia’s single and was also #1 that same week. Paulina’s album has remained on the charts for months, while Thalia’s album quickly disappeared off the charts. It has received various nominations across the world such as a nomination for the American Music Awards, a nomination for the Latin Grammy Awards, and one for Grammy Awards. “Pau-Latina” was produced by producers all over Latin America, and it was composed of different Latin sounds and beats. Thalia is planning to release another Spanish album in 2005, and she is also planning to get producers from across Latin America.
While Paulina is climbing up farther than Thalia, Thalia is slowly following Paulina but her efforts are not up to Paulina’s level. If Thalia doesn’t concentrate on being original, her popularity will continue to go down. Not only is she losing her fan base in music, she is also losing her connection with the general Latin public. Notice how her magazine and clothing line at K-mart have also bombed!