Alanis Morissette Justifies Gap Ads

spoke with Spin magazine for their March issue where they quizzed her on why she did the ad for the Gap. Morissette responded, “My initial response when they called was, ‘What about sweatshops, and why would I do a Gap ad?’ They said my payment would go to a charity of my choice, and immediately I went, ‘Oooh.’ And then they said it was going to be a Supertramp song, and the theme of the commercial would be the encouragement of generosity and contributing. Then they said that and Macy Gray were doing it, and I love those guys. After investigating about sweatshops, I decided to do it.”

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