American Tourists Are Drawn Down Under By Delta

Australian Associated Press reports that the $6 million campaign wooing American tourists to Australia, featuring a TV advertisement with singing ‘I Can Sing a Rainbow’, has sparked record interest in Australia among Americans. “In the first four weeks of the campaign, unique visitors to Tourism Australia’s consumer website,, increased from 40,000 to 70,000 per week,” Tourism Australia managing director Scott Morrison said. Read more.

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