Arista Touting Avril Lavigne After Another Sales Increase

Arista just can’t stop putting out press releases praising the sales and $$ Avril Lavigne is bringing in to the label and its president and CEO LA Reid. Avril’s ‘Let Go’ has surpassed an all-time Soundscan record this week to become the first debut album by an artist in recent memory (i.e. not a soundtrack or ‘hits’ compilation) to post 5 consecutive weeks of increased sales since its June 4th release. Reid has dubbed the young star as “the best new artist of this year.” Read more.