Avoiding Media Overkill Helps Shakira

Despite Shakira’s sales, she hasn’t reached media overkill, according to Lisa Thomas, music director of Dallas’ KDMX-FM/Mix 102.9. “I don’t think she’s as mass as [Christina Aguilera] or [Britney Spears] — and that can help in that she hasn’t become tainted,” Thomas tells Dave Ferman of the Star-Telegram. “It happened to Ricky Martin — there was overload and people just said, ‘Enough.’ She’s not so omnipresent that it’ll hurt her.”