Something as simple as Avril Lavigne’s choice of which grungy T-shirt to wear in her ‘Sk8er Boi’ video yielded a goldmine recently for an elementary school in Wilkesboro, North Carolina. “We’ve ordered more than 500 of them so far,” Wilkesboro principal Mike Dancy told MTV News. “We’ve had people from Thailand, Sweden, the U.K., Texas, Hawaii and Georgia call to find out about getting shirts.” The T-shirts – created several years ago after the school’s students earned high marks on annual proficiency tests – were out of circulation for four years, but the Lavigne stamp of approval has had officials brushing off the mothballs. Read more.
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