Special Olympics announced on Monday (September 15) that Emma Entertainment and the Backstreet Boys have chosen Special Olympics to be the charity of choice for the band’s concert in Beijing on Friday, September 24th at the Beijing Olympic Stadium. Moreover, Emma Entertainment has pledged to partner with Special Olympics Programs when promoting future concerts and sporting events around the world. “Special Olympics is reaching out to youth in new and innovative ways and with Emma Entertainment’s support we are sure to reach more of the next generation of supporters,” said Timothy Shriver, Chairman and CEO of Special Olympics. “The Backstreet Boys will not only help change destructive attitudes toward our athletes, but they will help youth see that Special Olympics is a cool, fun place for everyone.”
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