Boxscores For The Onyx Hotel Tour

Contributed Anonymously:

I have obtained the Boxscore figures for fifteen of the first seventeen dates of Britney’s Onyx Hotel Tour. You can see from the figures that the tour has produced some very strong numbers in major markets like LA and Philly. The only truly bad market has been Portland. Moline also could be called soft but remember it is a small market and it is harder to find 10,000 people willing to spend in the vicinity of $100 for a nights entertainment in Moline than it is in LA, Miami or Philly. Read on for the Boxscore reports for the 12 shows.

Show Revenue Attendance Capacity % of Capacity

1. San Diego >> $666,015 >> 11,578 >> 11,578 >> Sellout
2. Glendale (Phoenix) >> $786,473 >> 13,143 >> 13,718 >> 96%
3. Fresno >> $760,384 >> 12,710 >> 13,000 >>> 98%
4. Las Vegas >> $1,075,105 >> 13,297 >> 13,297 >> Sellout
5. LA >> $1,060,057 >> 15,059 >> 15,171 >> 99%
6. Oakland >> $823,963 >> 11,659 >> 11,659 >> Sellout
7. Portland >> $509,675 >> 7,781 >> 11,562 >> 67%
8. Seattle >> $650,208 >> 10,107 >> 11,085 >> 91%
9. Denver >> $639,682 >> 11,439 >> 15,700 >> 73%
10. Omaha >> $626,871 >> 11,871 >> 13,567 >> 87%
11. Moline >> $516,694 >> 8,697 >> 10,463 >> 83%
12. Atlanta >> $793,814 >> 12,456 >> 14,144 >> 88%
13. Columbia >> TBD
14. Jacksonville >> $704,961 >> 11,227 >> 11,227 >> Sellout
15. Miami >> $826,543 >> 12,880 >> 12,880 >> Sellout
16. Orlando >> TBD
17. Philly >> $1,002,316 >> 15,400 >> 15,400 >> Sellout

Totals (Average) > $11,442,761 ($762,851) > 179,304 (11,954) > 194,451 (12,963) > 92%

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As a comparison I will be tracking the Lady’s First Tour since that is the most comparable tour out there currently. Keep in mind their average ticket price is a bit higher.

1. Ft. Lauderdale >> $808,378 >> 11,962 >> 12,285 >> 97%
2. New Orleans >> $659,606 >> 10,983 >> 12,390 >> 89%
3. San Antonio >> $535,029 >> 8,988 >> 13,391 >> 67%
4. Dallas >> $444,138 >> 6,624 >> 12,096 >> 55%
5. Philadelphia >> $864,919 >> 12,571 >> 12,571 >> Sellout
6. Boston >> $815,963 >> 12,061 >> 17,201 >> 70%
7. Long Island (NYC) >> $620,425 >> 8,686 >> 17,472 >> 50%
8. Atlanta >> $845,693 >> 12,310 >> 12,310 >> Sellout

Totals (Average) > $5,594,151 ($699,269) > 84,185 (10,523) > 109,716 (13,715) > 77%
I am somewhat shocked at how poorly Beyonce and friends did in San Antonio, Dallas and Long Island, NY. In particular the figures for Dallas are pathetic considering it is the fifth biggest market in the USA and a wealthy market as well. With Beyonce’s ticket prices you would expect the tour to do better in the major markets and it is in places like Philly but Dallas is a major, wealthy market as well. Imagine what the media would say if Britney could not even sell 7,000 seats in Dallas. They would rip her apart and start writing her career obituaries. Britney’s second leg stop in the Smirnoff shed in Dallas sold over 7,500 reserved seats its first day and has been selling lawn spots ever since and it is not scheduled until August.

I also remember the music columnist for Newsday, based in Long Island, NY writing about how much better Beyonce’s tour was selling compared to Britney’s. Obviously another journalist who does not look at the facts. Just consider again that Britney sold more than 16,000 seats for Jones Beach in Long Island the first week after it went on sale and that show is not until July.

The Wachovia Center in Philly is one of the largest arenas in the USA and is always one of the top concert venues. Here are the BoxScores for some recent shows as compared to the Onyx Hotel Tour.

Tour / Gross / Attendance / Average Ticket Price

The Onyx Hotel Tour / $1,002,316 / 15,400 / $65.09
Ladies First (Beyonce) / $864,919 / 12,571 / $68.80
Justified & Stripped / $1,004,556 / 15,269 / $65.79
DWAD (Second Leg) / $911,934 / 14,692 / $62.07

The biggest problem Beyonce is having is that she is trying to charge higher prices than the market will bear.


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