According to early estimates, ‘Britney & Kevin: Chaotic’ had a peak audience of approx. 1.2 million. However, the show was beaten by ‘The Simple Life 3: Interns’, which premiered just before ‘Chaotic’, which gained a peak audience of 1.5 million. Although, these numbers are low, compared to the highest audience numbers for the 10.30PM slot, which was 6.9 million for ITV’s news show, E4 are reporting their highest figures in several months. Both ‘Chaotic’ and ‘The Simple Life’ have had extensive advertising campaigns over the last few weeks, which may explain why numbers were so high.