Britney Spears’ ‘Curious’ #1 Fragrance In America

E. Scott Beattie, Chairman and Chief Executive Officer of Elizabeth Arden, Inc., recently commented, “Our business is experiencing a great deal of momentum as we head into the holiday season. The ’ Curious fragrance was launched in U.S. department stores in September and has exceeded both retailer and industry expectations. It is currently the number one ranked fragrance in U.S. department stores, and while it is early, we anticipate this fragrance will continue to perform well for the remainder of the year. Additionally in September, we launched Elizabeth Arden Provocative Woman in our international and travel retail markets, and based on both retail results thus far and a strong advertising campaign, we are looking forward to good holiday season results.”

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