America Online and Pepsi-Cola, today announced a marketing agreement to create the ‘Pepsi Backstage Sweepstakes’ to bring fans a chance to win tickets to Britney Spears’ upcoming summer concert tour. As part of the agreement, America Online also will offer custom programming featuring a host of Britney Spears online offerings including backstage footage, Britney’s Pepsi commercials, photos, tour information and more.
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