Samsung will be sponsoring Britney Spears Dream Within A Dream 2002 concert tour that kicked off last night in Las Vegas. As part of the deal, Spears’s tour will be used as a vehicle to promote Samsung’s three new wireless phones: the models SGH-r225M, SPH-a500, and SPH-n400. Pete Skarzynski, the senior vice president of wireless terminals for Samsung Telecommunications America said in a press release, “We believe that connecting Samsung’s brand and products with Britney will resonate strongly with consumers. Britney has developed such a tremendous fan base through her passion for her music, her sense of style, and her energetic performances. These qualities make this a very exciting sponsorship for Samsung.”
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