Britney Spears, *NSYNC, Backstreet Have Run Their Course

Glenn Gamboa of Newsday was at last week’s South by Southwest Music Conference where he spoke with Jeff McClusky, president of Chicago-based radio promotion company McClusky and Associates about the record industry’s need for someone new to boost sales. McClusky said, “There’s a lot of looking for the Next Big Thing, especially as it seems Britney, *NSYNC and the Backstreet Boys have run their course. They drew massive sales for a period of time. The emphasis now goes to finding what the next trend is. Right now, there isn’t a Thing.”