Britney Spears’ Pepsi Commercial Gives Dual Exposure

Dawn Hudson, the senior vice president of strategy and marketing for Pepsi-Cola North America said in a press release regarding the latest Britney Spears commercial for the company, “Moviegoers are looking forward to the new ‘Austin Powers In Goldmember’ opening July 26th and this commercial will help generate some of the early buzz. We’ll run it on big programming — during May sweeps and during the NBA Playoffs — giving enormous exposure to both Pepsi Twist and ‘Austin Powers In Goldmember’.” The commercial debuts tomorrow during the finale of Survivor: Marquesas on CBS. Then in the next several days the spot will begin to air on CBS, FOX, MTV, NBC and other television networks.