Britney Spears Signs Deal With Elizabeth Arden

Contributed by ballersfantasy:

According to her official website, has signed a deal with Elizabeth Arden to develop Spears-branded fragrance, color cosmetics and skin care. The first item to be released under the Spears nameplate will be a fragrance, intended to roll out in Arden’s U.S. prestige department store lineup this fall, with a global release planned for spring 2005. Color cosmetics and skin care will follow, although they are not expected for at least two years. “I love perfume and cosmetics and am so excited to develop my own line with Elizabeth Arden,” Spears told WWD Thursday. In an exclusive interview with WWD Thursday afternoon, Arden president Paul West noted that the songstress is personally involved with all aspects of the fragrance’s creative process, including the development of the juice, packaging and marketing. Spears has already suggested possible bottle designs and olfactory notes for her scent, which is expected to be one in a line of many Spears-branded scents, he added.

Related News

Leave a Reply

Your email address will not be published. Required fields are marked *