On Friday (November 14) the first of two new Britney Spears LidRock enhanced CD-ROMs will become available during the busy holiday shopping season exclusively at participating Sbarro the Italian Eatery’s 900 restaurants in malls across the country. “If the success of our initial LidRock program can serve as a barometer, we expect Britney Spears LidRocks to fly off the shelf, especially considering they will be offered during the busiest time of the year,” explains Anthony Missano, President of Sbarro. “LidRock provides our customers a chance to get amazing and unique entertainment content they simply can’t get anywhere else. The response from our customers has been extremely positive and we look forward to partnering with LidRock on additional programs in 2004.”
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