Music DVDs have given record labels and music retailers a reason to smile, with sales going up while audio CD sales continue to drop. “Anything DVD is a growth area,” said Sean Bersell, vice president of public affairs for the Video Software Dealers Association in Los Angeles. “The DVD provides such a superior experience versus both CDs and VHS cassettes. It is a tremendous product. The fact that DVD technology can accommodate different media gives it an immediate advantage. It’s a single format that, with one player, you can play music, videos and games.”
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