Candie’s Announces Strategic Marketing Alliance With Hilary Duff

Candie’s unveiled Wednesday (June 8) that its fall television and print advertising campaigns will feature Hilary Duff. Commenting on her new role, Hilary Duff stated, “I am so excited to be the new Candie’s girl! There have been so many great people that have done Candie’s ads in the past, and I feel like I am in good company with Kelly Clarkson, Dixie Chicks, Destiny’s Child and a lot of really cool people.” Neil Cole, CEO, Candie’s, Inc., stated, “Hilary is the perfect Candie’s spokesperson. She is one of today’s most recognized stars. Her image mirrors the Candie’s girl, she is fun, confident and has a great attitude. We are excited to be partnering with this smart and talented young lady.”