CCE Steers Britney Spears Tour Toward New Audience

Billboard reports Clear Channel Entertainment has had to market Britney Spears’ latest tour to new audiences, steering away from families with kids and toward teens and young adults. The switch has slowed down the ticket-sales pace for Spears’ upcoming spring Onyx Hotel tour, CCE senior VP of touring Bruce Kapp believes. “Britney needed to reinvent herself,” Kapp says. “She couldn’t stay where she was in terms of teeny bop and really young kids. The question, Are people going to accept that?”