Christina Aguilera E-Mail Gets 40% Pass-Along

BMG sent out a rich media e-mail about Christina Aguilera’s new CD ‘Stripped,’ hoping to prompt tons of sales online two weeks before the album hit the stores last fall. But something else happened. The video clip of the gyrating, nearly naked pop star singing ‘Dirrty’ attracted a 40% pass-along rate – more pass-alongs than BMG had ever seen. Even better, 2,581 of the people who received the e-mail from a friend opted in to BMG’s Aguilera database. “You can’t get a more qualified lead,” said Kieve Huffman, senior director of strategic online marketing at New York-based BMG.


Tags:

| Posted on January 13, 2003 at 2:57 pm in Uncategorized

Related News

One Response to “Christina Aguilera E-Mail Gets 40% Pass-Along”

  1. tre Says:

    hi im yur number one fan

Leave a Reply

Comment Rules: No profanity, comments must be related to the post, URLs posted will not be clickable (href is disabled), e-mail addresses in the message body will be deleted, and no personal attacks against other posters.

Allowable HTML: <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>