Christina Aguilera: Naughty And Nice

Contributed by grace_04:

Sketchers USA, a global leader in the lifestyle footwear industry, announced today that the company is launching a new SKECHERS footwear advertising campaign, “Naughty and Nice,” scheduled for August and September international magazines. Doubling the fun — and pleasure, the new campaign features the global superstar portraying two characterized sides of herself: the good girl and the not-so-good girl.

The Christina Aguilera and SKECHERS relationship began nearly a year ago when the lifestyle footwear company announced it had signed an 18-month international marketing agreement with the singer for its women’s footwear lines. Subsequent to the announcement, SKECHERS began running its first Christina Aguilera ads in women’s, teen and pop culture magazines in Europe in September 2003.

The first campaign featured Xtina styled in a “punk provocative” look and wearing SKECHERS Sport joggers, appropriate for her image at the time. Now, with her more mature look, Miss Aguilera times two is part ’50s pin-up starlet and part sweet girl next door. The new campaign, which was shot in a Los Angeles studio at a closed set, will feature the singer as a nurse and patient, and teacher and school girl, among others. The dual images allow SKECHERS to feature twice as many styles, giving international consumers a truer representation of SKECHERS’ women’s offering. The lines worn by Miss Aguilera include SKECHERS Active, SKECHERS Sport and Somethin’ Else from SKECHERS.

The new “Naughty and Nice” Christina Aguilera SKECHERS campaign will appear in international magazines and in stores as point-of-purchase displays through the end of 2004.

SKECHERS USA, Inc., based in Manhattan Beach, designs, develops and markets a broad range of casual and fashionable footwear for men, women and children. The Company has also granted select third-party licenses for SKECHERS-branded apparel, swimwear, timepieces and hosiery. SKECHERS footwear is available in the United States via department and specialty stores, company-owned SKECHERS retail stores and its e-commerce website, as well as in over 100 countries and territories through the Company’s global network of distributors and Canadian and European subsidiaries.

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