Christina Aguilera… The Brand

The New York Daily News reports Christina Aguilera’s lawyers submitted a “bizarrely ambitious list of trademark products” with the U.S. Patent and Trademark Office. Among the products and brands she seeks to protect are Christina Aguilera contact lenses, crayons and anti-perspirants; Christina Aguilera badminton sets, ski wear and body shapers; and Christina Aguilera panties, modeling clay and electronic multipleactivity toys. The singer’s trademark lawyer, Rod S. Berman, told Lloyd Grove: “The goodwill associated with her name could be used to brand a huge variety of goods and services. She’s a personality that is relevant not only to the higher teens and 20s, but also to kids.”

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