Christina Aguilera… The Brand

The New York Daily News reports ’s lawyers submitted a “bizarrely ambitious list of Christina Aguilera trademark products” with the U.S. Patent and Trademark Office. Among the products and brands she seeks to protect are Christina Aguilera contact lenses, crayons and anti-perspirants; Christina Aguilera badminton sets, ski wear and body shapers; and Christina Aguilera panties, modeling clay and electronic multipleactivity toys. The singer’s trademark lawyer, Rod S. Berman, told Lloyd Grove: “The goodwill associated with her name could be used to brand a huge variety of goods and services. She’s a personality that is relevant not only to the higher teens and 20s, but also to kids.”

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