Christina Aguilera To Endorse Skechers
Skechers announced Monday that it has signed an international marketing agreement with Christina Aguilera for its women’s footwear lines. “I agreed to be a part of Skechers’ international marketing team because I like its image — youthful but edgy,” Aguilera remarked. “They have attitude and are willing to try new ideas — refreshing.” Skechers previously had worked with Aguilera’s pop rival Britney Spears, only to have their marketing partnership end up in court.
Tags: Christina Aguilera
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