Talent less, undeserving, moochers, publicity Whores or just a general waste of space. Cue Paris Hilton, Kevin Federline, the Idol rejects or winners, socialites and the endless list of instant Celebrities. Love it or hate it, we are submersed in a celebrity obsessed culture in which Andy Warhol pointed out, “we each have our own chance at our own fifteen minutes of celebrity fame”. Those fifteen minutes have never seemed so realistic in a day and age of advancing instant gratification. Pop yourself onto “You Tube” doing something outrageous and you’re a star, attracting millions of hits. Fame and recognition is an addicting drug and our society has paved an easy path for pretty much anyone to try it out. However outrageous or raunchy the act is, people will stop and gasp because lets face it boldness gets noticed. It’s the basic law of human nature. The fastest, loudest, brightest, pulls our attention inward. The biggest splash gets the most attention.
Take a look at supermodel Kate Moss. Her camera captured, cocaine antics of 2006 caused industry experts to gasp and quickly formulate a prediction. They forecast that Moss would hit rock bottom, and that designers would shun anyone who would promote such a tainted lifestyle. In 2006, Moss’ salary jumped from 7 million to 18 million a year and major endorsements deals supervened, including Nikon, Burberry and Calvin Klein.
Paris Hilton, the heiress to the throne of the Hilton family hotel chain is in fact the ultimate mover, shaker and player to the game of fame. In 2007 Guinness World Records cast Hilton as “the most overrated celebrity” yet Hilton is one of the strongest “brands” to exist in our culture today. Raw Talent? I hardly doubt. The main reason Hilton stays of the A list of the pack is sheer brilliance by her handlers. The exhibitionism, coy playful voice and endless slew of publicity stunts has created the Paris Hilton brand, in which “famous for being famous” has never been so profitable. From a business standpoint, Paris Hilton is golden and the worst part is that we are to blame for paying so much attention.
Who could forget Kevin Federline, America’s most hated notorious bad boy and Britney Spears Career Killer? Tabloids have had a field day profiting off the antics of Federline who seemed to ride on a bottomless pit of the pop princess’ cash. Popular culture finds a female breadwinner somewhat inconceivable but Federline’s popularity is in fact based purely on our absence of liberal thinking. Isn’t it common practice for rich men to have jobless companions whom they shower with gifts? Hugh Hefner has made a sport out of displaying not one, but three girlfriends who gallivant around the mansion with no financial woes whatsoever. Yet the media satirizes this thought and our culture jumps on the bandwagon, giving such matters more attention than the ponderous problems in the middle east. That’s not all we give. We give more zeros to the brimming bank accounts of people who haven’t exuded any hard work to deserve it.
The laws of business mirror life everyday. The market dictates the demand. The tabloids and entertainment shows are growing at a hypersonic rate because of the recognition and buzz given through web searches (Britney Spears and Paris Hilton dominated 2006), TV ratings and conversations with our pals. So don’t blame Paris, Kate, Kevin , Jessica Simpson or William Hung for their nonsensical list of stunts, because our celebrity obsessed culture has paved the way to a land that is ever so profitable.