Frito-Lay announced Wednesday the launch of a television advertisement featuring Enrique Iglesias to support the release of the new Doritos flavor, Doritos Salsa. The 30-second commercial, Iglesias’ first, will premiere at a special event on August 28th in New York and will then break nationwide the following evening during the 2002 MTV Video Music Awards. Iglesias’ appearance in the new spot is part of his year-long partnership with the brand.
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