Duncan James Lands Deal With Burton

The Sun reports Blue star Duncan James has signed a £500,000 deal to become the new face of high street store Burton in a move the company hopes will shed their stuffy image. “Burton chiefs believe signing Duncan is a massive coup and this cements his reputation as one of Britain’s biggest pop stars,” remarked a store insider. “They think his good looks and well documented success with women will help give the store a sexier image. And while some blokes would not admit to liking Blue, they certainly admire Duncan’s way with the ladies. It’s all part of Burton’s plan to celebrate what is cool and quirky about British men.” Read more.