EMI Happy With Robbie Williams’ U.S. Record Sales

Mark Collen, Senior Vice President of Marketing for EMI, tells Radio 1 that the company is happy with the way Robbie Williams’ sales are going with ‘Escapology’, which sold just 21,000 copies in its first week. “America is a totally totally different market and you cannot compare in any way to the UK,” he said. “If you look at how Coldplay have done it, they’ve spent months touring, they’ve spent months doing radio shows, and that’s very much the strategy that we’re taking with Robbie. The question you keep asking me – ‘am I happy with 21,000?’ Yes, because I was expecting 10-15,000 records.”