Tommy Hilfiger Toiletries announced on Tuesday (February 1) that they will team with Enrique Iglesias in a multi-year deal. The agreement establishes Enrique as the spokesperson for True Star Men, a new fragrance within the division’s master brand collection. True Star Men is slated to launch worldwide in fall 2005. The True Star women’s collection, inspired by Beyonce Knowles, was launched in September 2004. Terms of the deal with Enrique were not disclosed. “Creating a fragrance will be an exciting way to reach new fans while connecting with those people who already enjoy my music,” said Enrique. “I have always admired Tommy Hilfiger and am excited about this new venture with Tommy Hilfiger Toiletries.”
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