Fashion Apparel Brand By Jessica Simpson To Debut At MAGIC

Jessica Simpson and Andrew Kirpalani, CEO of JS Brand Management, announced the creation of Jessica’s lifestyle brand to be unveiled next week at the fashion industry’s trade show, MAGIC. Simpson’s widespread influence on pop culture, fashion and trends will continue to grow as she enters into the fashion arena. Sweet Kisses, the JS Collection and Princy (Jessica’s beloved nickname from family and friends) will be available at retail Fall ’05, targeting female fans from tweens to early thirty-somethings. “I have always been able to express my creativity in the entertainment industry,” Simpson said in a press release. “Now with the launch of my own brand I will be able to share my love of fashion and my lifestyle with my fans, and women across America. I am loving this new part of my life.”