Fox Rakes In With ‘American Idol’

The New York Post is exposing the truth behind reality television shows, including ‘American Idol’. They say while the show is cheap to make, the rewards are huge. Coca-Cola, AT&T and Ford are paying huge rates – between $15 million and $20 million – to be the principal sponsors of “American Idol 2.” And lesser sponsors are paying $1 million to $5 million. In return they get Coke cups on the desks, on-screen credits and a certain number of ad slots.