Gain Laundry Detergent First Sniff Story Campaign Stars Mandy Moore

Gain laundry detergent is featuring a “first sniff story” contest, where users of the product are asked to submit their experience the first time they smelled Gain. Mandy Moore is the celebrity face of the campaign, talking about her own first sniff story and acting as a guide for the contest web site. The winner of the contest gets to see Moore perform a free concert in their town. Check it out, including footage of Mandy rehearsing, at ilovegain.com.