Hispanic Markets And Marketing Hispanics
Cathy Areu, the Cuban-American publisher of Hispanic women’s magazine ‘Catalina,’ resents the stereotypical sensual Hispanic face used by mainstream media, citing the Jennifer Lopez starring ‘Maid in Manhattan’ and Salma Hayek’s ad campaign for Coca-Cola. “We’re more than that, we’re so much more…The Latina comes out dancing the Meringue – that’s the way non-Hispanic America sees us. I mean J-Lo’s great, but she’s still Maid in Manhattan,” she told UPI. Areu continued to explain this popular role. “It’s what they portray us to be. ‘Maid in Manhattan,’ for God’s sake, why couldn’t Ralph Feinnes have been the butler, and Lopez the rich one,” she said. “No, she has to be the maid. ‘Scrubs’ — the nurse is Latina. ‘Will and Grace’ — the maid is Latina. George Lopez — blue collar again. We haven’t come that far. We’ve even gone back. When before, Ricky Ricardo and Eric Estrada were looking great. We haven’t come that far.”
Tags: Jennifer Lopez
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