Hispanic Markets And Marketing Hispanics

Cathy Areu, the Cuban-American publisher of Hispanic women’s magazine ‘Catalina,’ resents the stereotypical sensual Hispanic face used by mainstream media, citing the starring ‘Maid in Manhattan’ and Salma Hayek’s ad campaign for Coca-Cola. “We’re more than that, we’re so much more…The Latina comes out dancing the Meringue – that’s the way non-Hispanic America sees us. I mean J-Lo’s great, but she’s still Maid in Manhattan,” she told UPI.

Areu continued to explain this popular role. “It’s what they portray us to be. ‘Maid in Manhattan,’ for God’s sake, why couldn’t Ralph Feinnes have been the butler, and Lopez the rich one.”

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4 thoughts on “Hispanic Markets And Marketing Hispanics

  1. Whatomat says:

    This woman is talking sh**…J.lo has played more than a maid, she has played FBI agents, scientists, etc. Her movies suck but she is not being stereotyped for being Latin. And Selma Hayek is Mexican not Mexican American why shouldn’t her commercial reflect her nationality. And so what if the Latin girl in Scrubs is a nurse,,,,nursing is a good respected job and she doesn’t play a crackhead!!! Whatever

  2. B0rntoplay says:

    This is a bit of a stretch. I’m Hispanic/Caucasian, and I can tell you that this is a big lie. For one, J.Lo has played many role where she isn’t a maid, and so have other Hispanic actors and actresses. Also, all TV is about stereotypes. TV stereotypes all races, not just Hispanics. “Friends” is a stereotype for Caucasian people, just like “The Bernie Mac” show is a stereotype for African Americans. Its not just Hispanics.

  3. elgato says:

    I agree, Jennifer Lopez does not represent Latinas. she’s more white than Hispanic.

  4. JLOVER101 says:

    The lady has a point on a couple of things.. Yes Jennifer Lopez has played more diverse roles than just a Maid. However, the maid, Blood and Wine, U-Turn and Selena were the only Latin characters. Karen Sisco wasn’t, neither was her character in the wedding planner, nor angel eyes, and the list goes on. And in Blood and Wine and U-Turn she was also “typical” (very loosely used) Latina. So no Jennifer is not getting type-cast into Latina roles or blue-collar roles, but the Latina characters themselves are being developed to all look and act the same way. Salma I don’t like so I won’t comment on. And this lady needs to understand it’s the entertainment business and most of the people watching these movies are working class and they appreciate it.

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