James Bond And Madonna Needed Reinventing

Airplay Monitor editor Sean Ross tells USA Today that James Bond and Madonna were destined to make beautiful music together for the ‘Die Another Day’ theme song. “The winning combination here is a still-hot artist and a contemporary song,” Ross says. “In recent years, some of the Bond themes came out more as a genre piece than something that was actually supposed to compete on the charts. An artist who reinvents herself regularly was a good choice for a series that needed reinventing.”