Jennifer Lopez Fashion Line A Disappointment To Retailers

The New York Times reports Jennifer Lopez’s fashion line hasn’t been performing as well as many retailers had hoped. Kal Ruttenstein, senior vice president for fashion direction at Bloomingdale’s said, “I know her, and I thought it was a good idea, but when I saw the clothes I was disappointed. I did not think they captured her essence. They looked like just another juniors line, and I was worried about quality and fit.” It seems now though that Lopez’s ‘J.Lo’ line has taken notice of the problems and better fashions will be seen for the fall. The full story at nytimes.com has since been removed.