Jennifer Lopez To Fly In For Moscow Store Opening

Women’s Wear Daily reports will jet into Moscow for Memorial Day weekend to unveil the first JLo by store. Andy Hilfiger, co-founder and director of Sweetface Fashion Co., the masterbrand company for JLo, whose products are expected to drum up retail sales of $375 million this year, said the 4,500-square-foot “lifestyle” store will feature sportswear, swimwear, sunglasses, fashion jewelry, hats, handbags and fragrance as well as the first licensed collection of JLo by lingerie.

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