Jessie J took part in Vevo’s Stylized feature, where she talked about her personal fashion during a visit to the AuH2O recycled clothing boutique in New York City. “Style to me is what makes you feel comfortable,” the English pop singer explained. “I’ve always said style should not have a brand. I don’t think style is about how much money you wear on your back or your shoes. I just think it needs to be an artistic creative outlook on who you want to look like.” Watch it below.