John Mayer was spotted leaving club Butter in New York City on Monday (October 12). The singer songwriter spent the day on his Twitter (@johncmayer), explaining how web sites make money, writing:
Quick dissertation on the anatomy of “hate” in our decade: web sites get paid by advertisers based on how many site visits they get…
…how do you get as many clicks as possible? Shock them into clicking. Caps, exclamation points, anything hyper-sensitive.
then, keep them coming back by way of letting them comment. Someone who posts will check the site for replies: more clicks, more money.
Also, ask them their opinion and let them “vote.” That always works. Why? Click on a poll, get transported to another page. Another click!
Hopefully, you’re fighting, clicking, refreshing, gasping, clicking, hating, fighting, clicking… and they’re taking home the ad money.
This would be just fine if it weren’t for the hordes of people who don’t get the fact that it’s all dollar-generated.
True hate’s not really happening… I promise you. Consider it “The Hate-rix.”
Huffington Post is the white MediaTakeOut. (okay. I’m done.)
Note: The image provided by Bauer Griffin has since been removed.