Justin Bieber’s ‘Believe’ tour director Jon Chu spoke with E! Online gossip guy Marc Malkin at the Los Angeles premiere of ‘Hit & Run’ about what fans can expect from the Canadian pop star’s upcoming trek in support of his third studio album.
“We’re trying to make it fun,” Chu said. “Every time I go too serious, it becomes boring. It’s like, ‘We’ve seen that before.’ So Justin’s at a point where you want the biggest, funnest adventure you can go on. We’re playing it like a big Disneyland ride.”
The tour, which also features fellow Canadian artist Carly Rae Jepsen, kicks off September 29th in Glendale, Arizona at Jobing.com Arena.