Katy Perry lashed out at the media moments ago on Twitter (@katyperry) after she had earlier Tweeted about doing product placement in music videos gracefully, something that has been questioned of late with Sony artists Britney Spears and Avril Lavigne stuffing their latest videos with their own merch and Sony electronics. Katy had originally said:
Do it with style & grace … Not so in your face like some. You have to get creative with it. Some artists don’t care though, & you can tell.
But after reports from Vulture and others pointing out her own product placement and suggesting the singer’s suggestion was a stab at Spears, Perry just Tweeted:
Dear tabloid media aka FILTH: please note I expressed an overall feeling about product placement, their roles in videos & the art of them being complimenting or sticking out. Most, if not ALL pop stars welcome deals with products to offset costs of big budget videos in these recessional music industry times. I’VE used them in MY videos before & am happy to be able to make a better video because of. Once AGAIN, stop pitting artists against artist for your sensational satisfaction & stick to what your best @: lying, gossiping, exaggerating & overall lending a hand to the deterioration of a generation.