The New York Daily News reports that when Kellogg CEO Carlos M. Gutierrez saw the 10 finalists in the cereal company’s contest for “courageous and inspirational” children at the Millennium Hotel to mark the 50th birthday of Frosted Flake mascot Tony the Tiger, he decided to declare all of them grand prize winners. Gutierrez gave all 10 the grand prize: a $10,000 scholarship, while Rosie O’Donnell and Backstreet Boys star Nick Carter looked on.
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