On Tuesday night’s broadcast of ‘American Idol’, Ford launched “Bold Moves,” a new marketing communications platform that will showcase Ford products, customers and employees making bold moves in their lives. The song ‘Go’, newly-recorded by ‘Idol’ season one champ Kelly Clarkson, provided the musical backdrop. Additionally, Ford will be the exclusive automotive sponsor of Clarkson’s 24-city summer concert tour, which begins in West Palm Beach, Florida on June 30th. At each stop on the tour, a fan will win a new Ford. Watch the commercial at FordVehicles.com.
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