Despite the fact that it kills thousands of parents and grandparents every year, colon cancer is one of the most detectable, and if found early enough, most treatable forms of cancer. That is why Kevin Richardson of the Backstreet Boys, who lost his own father to colon cancer, has teamed up with the Colon Cancer Alliance (CCA) and Genentech to launch “It’s Time To Talk About CRC” — a campaign designed to increase dialogue about colon cancer and educate those at risk about treatment and prevention. “Many people, especially those in our parents’ generation, are too embarrassed to discuss colon cancer because it involves parts of the body that are uncomfortable to talk about,” said Richardson. “My father did not know the importance of talking about the disease or getting screened for it; he was only 49 when it took his life. I am hoping that this program can help prevent others from going through the pain that I went through.”
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