Kylie Minogue Inks Ad Deal With Bally Total Fitness

Bally Total Fitness announced Tuesday that it has launched a new television advertising campaign featuring Kylie Minogue. The company’s association with Kylie builds on Bally’s successful music-fitness strategy, which incorporates today’s most popular artists such as Pink the company’s advertising efforts. John Wildman, senior vice president, sales and marketing, Bally Total Fitness gushed, “We are very excited to partner with Kylie Minogue, one of the world’s most popular artists. As we build on the natural connection between music and fitness, we are confident that Kylie’s spirit, talent and passion will inspire people everywhere to exercise and make a strong commitment to health and fitness.”