Kylie Minogue Risks Overexposure After Latest Ad Deal

Now that Kylie Minogue has signed on as the newest ambassador for British Airways, her latest commercial venture, some are advising the pop star is in danger of becoming overexposed. David Corkindale, Professor of Marketing Management at the University of South Australia, tells The Advertiser that while Kylie is a “safe” pick for advertisers wishing to set themselves apart in an increasingly indistinguishable market, they should remain cautious. “…Their credibility, if people see them in too many things, (drops),” Professor Corkindale said. “Particularly if the (endorsements) are themselves not particularly linked, then people do realize that they do it for money.”