Lights is out with the music video to her new single ‘Timing Is Everything’, taken from the Canadian synthpop artist’s latest album ‘Siberia’. The video takes place in a 24-hour gym, featuring random people working out in the middle of the night that fall in love. Behind the scenes footage, viewable along with the video after the cut, features commentary from the artist, born Valerie Poxleitner, along with director Ken Galloway, cinematographer Juan Montalvo, producer Matt Power, choreographer Rebecca Reinhart, actor Dan White and art director Jessica Jerome.
“It’s about being in the right place at the right time and meeting that person,” Lights said about the track. “Even if it’s not about romance, it’s about lots of things. Life’s like that, if you end up in the right place at the right time, great things happen, and that’s just how life is.”
Talking about her personal connection to the track, Lights explained, “I wrote it about a particular person and I ended up meeting him, who is my husband now, at a very serendipitous moment. I had a lot of fun writing the lyrics, just kind of making a lot of references to his life and my life. There’s a Super Mario reference in there. You have to have fun with it.”
Galloway said, “It’s all about serendipity. You meet the love of your life because you’re at the right place at the right time. We just wanted to find a way to express that feeling of just innocent, head over heels, complete and utter love.”
As for the video, Ken said, “The plot of the video profiles three couples who happen to be working out side by side on pieces of exercise equipment who develop an attraction and ultimately fall in love, just because they’re at the right place at the right time.”
Talking about her role in the video, Lights said, “My part in the video is a gym manager. I also eventually over the course of the video become a ballroom dancer. Romance can make you all of the sudden something that you’re not and feel great and a simple gym manager turns into a fantastic ballroom dancer with a handsome love interest.”
Galloway said about teaming with the artist, “Working with Lights has been amazing. It’s a complete honor.”