Talking with Entertainment Weekly about the music video, director Jonas Åkerlund explained, “Madonna called me about ‘Ghosttown’. We hadn’t worked for a while because of different circumstances so when I heard all the songs [on Rebel Heart], I was very excited about ‘Ghosttown’. I connected to it creatively. And, yeah, we enjoyed working together. I was supposed to start something else right after and that got pushed and she asked me to do ‘Bitch I’m Madonna’. I saw it being so completely different from ‘Ghosttown’, something a little bit less serious, just fun and crazy.”
Watch it via YouTube below.