Madonna Uses Secret Nightclub ‘Focus Groups’ To Pick Songs For New Album

Claire Beale, the editor of Campaign magazine, tells Telegraph ’s in-club research to test tracks for her ‘Confessions On A Dance Floor’ could be seen as a crisis of confidence for someone normally known for their business acumen. “This is a new one on me,” she said. “In the advertising world, creative people tend to distrust focus groups precisely because they can undermine originality and bring everything down to the lowest common denominator. Having said that, people in the advertising industry are becoming increasingly reliant on them because there is a growing lack of confidence about what people want. Madonna is obviously running her material past a very niche audience rather than a focus group. But it still suggests she feels a need for endorsement. Like a lot of people who work in advertising she is far older than her target audience. She may feel this is a useful way of reconnecting with a younger generation.” Read more.

Related News

9 thoughts on “Madonna Uses Secret Nightclub ‘Focus Groups’ To Pick Songs For New Album

  1. divinah says:

    her type of music doesn’t sell anymore & people are not interested in her anymore

  2. EdwardAlex says:

    Claire Beale cant even come up with an original story. She has taken a context of this story and fabricated it into BS. Check out where Jacques Lu Conte AKA Stuart Price is interviewed and explains that he takes the demos from the album and plays them in clubs around Europe and gave feedback to Madonna. It is more about his observations and nothing to do with Madonna trying to reconnect with a younger generation. Though I know divinah and a few others will believe this story.

    the only thing people aren’t interested in anymore is you

  3. Shanice says:

    hat horse corpse is so desperate to have a hit single, but she NEVER will again. Her last album flopped off the charts and she is the laughing stock of America.

  4. EdwardAlex says:

    ugh god you disgust me… when are you gonna learn to grow up? Laughing stock? hardly’, ‘she has been on a whirl of success the past two years with her sold out world tour, best selling children’s books, her critically and fan acclaimed performance at Live8. This album will prove that she is still a force to be reckoned with

  5. divinah says:

    oh my gosh, this CD is so gonna tank. flop and failure is written all over it

    it’s not yet released yet the amount of negative press is unbelievable.’, ‘like her previous flop, “American Life,” it is already doomed prior to its release. fans like edwardalex will definitely have a field day at the bargain bin. LOL

    who needs the outrageous TeamLamb when this CD is already flopping on its own?

    she IS the laughing stock of the US. how can u know, you’re from the 3rd world!!!

  6. Shanice says:

    SpecialEd is from England where they worship talentless, horse toothed hags like…’, ‘Madonna. The stupid slut speaks in an English accent as if the whore was actually born there. Oh well American Life proved that the woman can’t sell anymore!

  7. KAustin says:

    I have read 4 totally different versions of the same article. And the only place I’, ‘have read anything bad about Madonna is on this site -which is just a bunch of stupid comments by Mariah fans trying to bash her. I am from the USA, And Madonna is not hated here. There are many M fans everywhere not just England. And its sad to say they have basically no taste. England was our strongest supporter after 9-11. It’s just a couple of cun@ts on here trying to make the moral majority mad, your only going to help Madonna sell more. Which is a good thing anyways.

    Shanice, your the only one on here with a horse fu**ing obsession.

    divinah, your were doing so good, but now your back in the trash bin trying to come’, ‘up with fiction that is not even good.

  8. EdwardAlex says:

    when you move out of the trailer with your baby’s daddy, your mom, and 10 siblings you’, ‘can talk…. but until then enjoy your filth you white trash pig.

    how is it already flopping? have you not learned about sequence of events in school’, ‘yet? Thing (such as an album) have to be released before they can go either way. Ask you teacher tomorrow about sequence of events, time, and anythign else that is troubling you. God lord knows you aren’t the brightest crayon

  9. jazzprofounder says:

    I don’t get why some of you people are making such a big fuss out of this. For one, it’s just a Madonna album, and wait until it’s actually released before you assume it’s going to be a hit or a flop.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.