Mariah Carey Commercials Fool Computers Counting Stations’ Spins

The Los Angeles Times reports Island Def Jam Music Group bought radio spots containing 53 seconds of ’s single ‘Throught The Rain’, which fooled the computers that monitor and measure airplay, or “spins,” for the recording industry. As a result, the ballad seemed to be building momentum in markets across the country when in fact it was losing steam. “If you hear a spot that’s 45 seconds of one song, it’s for the purpose of picking up a spin detection,” said Tod Tucker, operations manager at Tulsa pop station KHTT-FM.

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