Mariah Carey Getting Her Own Fragrance Line
Elizabeth Arden Inc. has signed an exclusive global licensing agreement with Mariah Carey to develop and market her own line of fragrance products. “We are thrilled to begin this partnership with Mariah Carey,” said E. Scott Beattie, Chairman and Chief Executive Officer of Elizabeth Arden. “She is, unquestionably, a star of incredible magnitude. All over the world, people aspire to the values she represents. We look forward to launching an inspiring new global fragrance brand with Mariah that will be a timeless classic.” Financial terms of the agreement were not disclosed. Read more.
Tags: Mariah Carey
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